Meaning
策略 refers to a carefully planned method or approach to achieve a specific goal. It encompasses both long-term strategic planning and shorter-term tactical decisions. The word is commonly used in business, military, political, and game contexts to describe deliberate courses of action.
Usage
策略 is a formal term typically used in professional, academic, or serious contexts. It's common in business meetings, marketing discussions, military planning, and competitive scenarios. Native speakers often pair it with verbs like 制定 (to formulate), 采取 (to adopt), or 调整 (to adjust). It carries a more sophisticated tone than simpler words like 办法 (method).
Examples
- 01公司需要制定新的市场策略来应对竞争。.The company needs to formulate a new market strategy to deal with competition.
- 02这个营销策略非常成功，销售额增长了百分之三十。, .This marketing strategy was very successful, and sales increased by thirty percent.
Characters
Measure words
- 个一个策略
- 套一套策略
Common collocations
- 制定策略to formulate a strategy
- 营销策略marketing strategy
- 发展策略development strategy
- 应对策略response strategy, coping strategy
Origin
策 originally meant a bamboo whip used for driving horses, later extending to mean 'to plan' or 'strategy.' 略 means 'brief outline' or 'plan.' Together they form a classical compound meaning a well-considered plan or strategy.